"Google Search is the Lifeblood
of Used Car Dealers"*
*
Gemini Ai Overview (click for complete quote)
Let's Break It Down
Facts
- 95% of consumers won't search beyond 2 pages( 20 total listings)
- 88% of consumers begin their search using Google to find cars
- 65-80% of car shoppers purchase their next car locally
Reality Check
Does your website display on pages 1 or 2 of Google Search for relevant keywords? Want to take the challenge? Eliminate bias from your search history by using a Google Chrome browser and an Incognito search page
If it doesn't, then your local sales are coming from 1 of 4 sources:
(1) former customers/referrals
(2) drive by
(3) paid advertising
(4) third-party marketing sites
WHAT IF your website could be displayed on pages 1 and 2 of Google Search, thereby enabling local customers to click on your website rather than the third-party sites (e.g., Cars.com)?
It Can Be!
With Illuminate Advantage's Competitive Advantage Program
(click here to view an actual search page showing one of our Dealer's rankings versus 3rd party websites)
Plus a Bonus!
Save Money on Both Advertising and Third-Party Marketing!
What Our Clients Say
Saved Us Money!
"When we signed up with Illuminate Advantage, we were just hopeful we would gain some new business, but after a month, our local buyers began to increase. After the 3rd month, we cut back on some 3rd-party marketing services. We are now spending less on marketing, including paying Illuminate Advantage, and selling more vehicles monthly!" CS, Minneapolis MN
The Guaranty Sold Us!
"When they mentioned they would guaranty success, I challenged them. They said, "You will only pay us for the keywords we succeed in getting on page 1 or 2 of Google search and Google Places/Maps". Honestly, I expected them to crawfish the deal. But they fully honored their commitment." RB, New Orleans, LA
Local Sales Increased!
"We bought into trying the Competitive Advantage program and began carefully tracking the source of our buyers. After a couple of months, we were experiencing more local sales but fewer through the marketing services, so we began cutting back on the number we worked with while still keeping several that have given us the most out-of-town prospects." MH, Washington, DC
What We Do
Using our proprietary tools, we work to ensure that our client's website and Google Places/Maps are ranked on page 1 or 2 for numerous relevant search phrases to give them a Competitive Advantage over their local competition and many of the third-party marketing websites (e.g., Cars.com).
Who We Are
Illuminate Advantage has been serving the Used Car Dealer Industry since 2010. Our founder and Principal, Roy Krag, created the system we use to help our clients grow their business and to digitally "dominate" their competition. Prior to founding Illuminate Advantage, he served as a consultant for 10 years specializing in marketing and trouble-shooting following a successful career as a C-suite executive of a Fortune 500 company.
Over the past 15 years, Illuminate Advantage has worked with large and small dealers from around the country including dealers in the cities of: Houston & Austin, TX; Oklahoma City, OK; Minneapolis, MN; New Orleans, LA; Biloxi, Gulfport, Hattiesburg & Jackson MS; Mobile & Birmingham, AL; Atlanta, GA; Columbia, SC; Nashville, TN; Raleigh, NC; Virginia Beach, VA; and Washington, DC.
How We Work
Step one: Illuminate Advantage will submit a Confidentiality Declaration to protect our prospective Dealer's business information that is not in the public domain; and to solicit relevant information from members of the Dealer's team to help us in preparing a Proposal. There is no cost to, and no obligation for the prospective Dealer for Illuminate Advantage to perform its research and submit a Proposal.
Step two: We will submit a written Proposal to the Dealer that offers two services and a payment structure.
Service-One. We will offer written Recommendations identifying ways that the Dealer can improve its profitability and sales. The Dealer will generally be able to execute these recommendations without our assistance. The Recommendations will also includes an oral review to answer questions. The cost for this Service will be a one-time fee. To be clear, these Recommendations are not related to the Competitive Advantage program, included in Service-Two.
Service-Two. We will propose installing our proprietary programming, the Competitive Advantage, for Dealer's top inventory Makes (Brands) and the most active, relevant search keywords. This Service is priced on a monthly performance-based fee schedule (click here to read details). Typically we recommend programming the top 5-10 Makes (Brands) that aggregate at least 60 percent of the Dealer's Inventory.
Step-Three: Dealer makes the determination of what, if any, Service it wishes to purchase.
Step-Four: An Agreement for the Service(s) Dealer elects will be signed by the parties in accordance with the terms set forth in the Proposal, and Illuminate Success will then commence with executing the terms.