Facts
- 75+% of consumers won't look beyond PAGE ONE of Google Search results**
** Google Ai Overview (click to read)
- 70+% of car shoppers conduct a Google local search before making a purchase
- 60+% of Aggregators' visitor traffic come through Google Search
Reality Check
Does your website display in the TOP 10 RESULTS of Google Search and Places for relevant keywords?
Take the challenge
Eliminate bias from your search history by using a Google Chrome browser and an Incognito search page
If it doesn't, then your local sales are likely coming from one of 4 sources:
(1) former customers/referrals
(2) drive by (signs)
(3) paid advertising (Google Ads, local print ads, radio, tv)
(4) third-party aggregator sites (e.g., CarGurus, etc.)
WHAT IF your website began to display more search results on PAGE ONE of Google Search, thereby enabling MORE LOCAL CUSTOMERS to click on your site rather than clicking on third-party aggregators (e.g., Autotraders)?
It Can Be
With Illuminate Advantage's Competitive Advantage Program!
(click to see proof of success)
Plus a Bonus
With the Competitive Advantage Program, You can ACTUALLY Reduce Your Reliance (and COSTS) on Both Advertising and Third-Party Marketing!*
*(Click to view Google Ai Overview)
What Our Clients Say
Saved Us Money!
"When we signed up with Illuminate Advantage, we were just hopeful we would gain some new business, but after a month, our local buyers began to increase. After the 3rd month, we cut back on some 3rd-party marketing services. We are now spending less on marketing, including paying Illuminate Advantage, and selling more vehicles monthly!" CS, Atlanta, GA
The Guaranty Sold Us!
"When they mentioned they would guaranty success, I challenged them. They said, "You will only pay us for the keywords we succeed in getting on page 1 of Google search and Google Places/Maps". Honestly, I expected them to crawfish the deal. But they fully honored their commitment." RB, New Orleans, LA
Local Sales Increased!
"We bought into trying the Competitive Advantage program and began carefully tracking the source of our buyers. After a couple of months, we were experiencing more local sales but fewer through the marketing services, so we began cutting back on the number we worked with while still keeping several that have given us the most out-of-town prospects." MH, Washington, DC
What We Do
Using our proprietary tools, we work to ensure that our clients' websites and Google Places/Maps are ranked on page ONE for numerous relevant search phrases to give them a Competitive Advantage over their local competition and many of the third-party aggregating websites (e.g., Autotraders, etc.).
Who We Are
Illuminate Advantage has been serving the Used Car Dealer Industry since 2010. Our founder and Principal, Roy Krag, created the system we use to help our clients grow their business and to digitally "dominate" their competition. Before founding Illuminate Advantage, he served as a consultant for 10 years, specializing in marketing and troubleshooting following a successful career as a C-suite operating executive of a Fortune 500 company.
Over the past 15 years, Illuminate Advantage has worked with large and small dealers from around the country including dealers in the cities of: Houston & Austin, TX; Oklahoma City, OK; Minneapolis, MN; New Orleans, LA; Biloxi, Gulfport, Hattiesburg & Jackson MS; Mobile & Birmingham, AL; Atlanta, GA; Columbia, SC; Nashville, TN; Raleigh, NC; Virginia Beach, VA; and Washington, DC.
We limit the number of clients we serve so that Roy can work directly with each client. We only add new clients when we lose one (our average client-retention is 8 years, and our attrition is primarily through dealer ownership changes).
How We Work
Step one:
Illuminate Advantage will submit a Confidentiality Declaration to protect our prospective Dealer's business information that is not in the public domain, and to solicit relevant information from the Dealer's team to help in preparing a Proposal. There is no cost to, or obligation for the prospective Dealer for Illuminate Advantage to perform its research and submit a Proposal.
Step two:
We will prepare a proposal to install our proprietary Competitive Advantage program for the Dealer's most active and relevant search phrases. This Service is priced on a monthly performance-based fee schedule (click to read details). Typically, we recommend programming the most frequently clicked generic "used auto" search phrases (e.g., "used car for sale", "used truck dealers") and the top 4-8 Makes (Brands) that account for 50-60 percent of the Dealer's Inventory. The proposal will include a list of the Client's current Google Local ("blue link") search and Places results to serve as a baseline for future comparisons.
Occasionally, during our research of the Dealer's digital footprint, we discover issues outside of the scope of our Performance-based services. We will list these issues separately in the Proposal, with a price to resolve them, if they're within our skill set.
Step-Three:
The dealer reviews the Proposal, clarifies any questions, and then accepts or rejects it.
Step-Four:
Illuminate Advantage
will immediately begin working for the new Dealer client. Typically, within less than a month, the Dealer client's website will begin to achieve higher Google rankings! Illuminate Advantage will submit invoices monthly based on documented qualified rankings.