For used car shoppers on Google, engagement is overwhelmingly concentrated on the first page, with over 75% of shoppers selecting businesses from page one (1). 

• AI Overview frequently lists several local dealers: 20-40% of clicks
• Local Pack (from Google Business Listing) 3 listings:  30-50% of clicks
• Other Places (from Google Business Listing) (top 10):  20-40% of clicks
• Blue Link website results (top 3 placements): 30 to 40% of clicks
• Blue Link website results (4-10 placement): 20-40% clicks
• Paid Ads will account for approximately 10% of clicks

(1) While 75% of shoppers will not search beyond the first page, they will typically click on more than one search result.