credentials

roy f. krag

 Executive with Public Real Estate Companies


  • Division President with Pulte Group, the 3rd largest homebuilder in the U.S., with direct P&L authority for building companies in Atlanta, Washington D.C., and southeast Florida (Miami/Fort Lauderdale/Boca Raton areas)
  • Senior Vice President of Pulte Group responsible for half of the company's U.S. homebuilding activity.
  • President, C.O.O. and Board Member of Pulte Group responsible for all U.S. homebuilding operations and strategy
  • President and C.E.O. of Miles Homes, a company specializing in the nation-wide marketing to DIY customers of pre-packaged building materials featuring a wide range of home designs.


Private Real Estate Developer


  • Acquired 200 developed lots in the luxury golf club community in Boca Raton, Florida, through a bank workout transaction and successfully marketed them to custom home builders for multi-million dollar homes.
  • Led the development and marketing of a 500-acre mixed-use planned community in Boca Raton, Florida, featuring diverse product offerings and multiple builders.
  • Formed co-ventures for homebuilding and development companies in the Washington D.C. and Phoenix areas.
  • Pioneered the first mixed-use community approved in the Republic of Poland. Sold the development rights to a U.S. company.
  • Launched an inner-city homebuilding initiative in Jackson, Mississippi, focused on providing lower income first-time buyers affordable newly-constructed homes on urban scattered lots utilizing modular construction. Sold business to Texas based homebuilder.
  • Hired as interim President of a 350-acre Traditional Neighborhood Development (TND). Led the conceptualization, design, and marketing efforts from conception to stabilization, ensuring the development's long term success..


Consultant for Real Estate

   

Fresh Eyes Audits / SWOT Analyzes of Building and Development Companies

  • Reviewed operations and made recommendations to enhance revenues and profits for developments including residential and mixed used communities and real estate builders and developers throughout the U.S.

   

 Business Services for Building and Development Companies

  • CEO "Whisperer" providing confidential advice and "sounding board" services to building company CEOs
  • Valuation and due diligence of targeted privately-owned building companies for acquisition by public building companies
  • Structured and negotiated land purchase agreements with property owners on behalf of real estate developers
  • Drafted business documents for builder/developers including: land purchase agreements, covenants conditions & restrictions, house sales agreements, and security agreements
  • Expert witness for Mississippi Department of Transportation
  • Marketing/advertising for multiple real estate and development companies
  • Provided roadmap for reorganizing successful private building companies in preparation for taking it public

   

 Troubleshooting / Problem Solving / Distressed Real Estate

  • Recruited investors and structured creative working capital loan for under-capitalized real estate development companies
  • Market analysis of and recommendations for distressed mixed-use real estate developments
  • Troubleshooting to effect turn around solutions on multiple distressed or underperforming subdivisions, mixed-use communities and building companies
  • Restructured outstanding debt to avoid my building company client's bankruptcy
  • Served as interim President of a Regional Homebuilding Company, operating in the Mid-Atlantic States to restructure the company into a viable on-going, profitable business.


    Land Use, Site Planning and Product Design

  • Market analysis, site planning, and product design concepts for developers on numerous properties, including mixed-use communities.



Contact Information

illuminate potential

601 310 2204

rfkrag@gmail.com

www.theilluminate.group/potential

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