Payment for our Competitive Advantage service will initially be made only after Illuminate Advantage has documented Google top 10 rankings for our Dealer Client's website and Google Places/Maps for defined local search phrases, such as, "used ford trucks for sale, your metro city", "used car dealer near me", "Best used Mercedes car dealer, your metro city", etc. The defined search phrases will be included in the  Dealer's Proposal.

     The Monthly Performance Fee will be the sum of defined search phrases ranked in the top 10 multiplied by the value assigned (lower-numbered rankings equal higher fees, and higher-numbered rankings equal lower fees). 

     Our average dealer fee in 2025 was $1,510 per month, ranging from $1,070 - $2,015