Payment for our Competitive Advantage service will initially be made only after Illuminate Advantage has documented Google page one or two rankings for our Dealer Client's website and Google Places/Maps for defined local search phrases, such as, "used ford truck for sale, your metro city", "best used car dealer, your metro city", "used Mercedes Benz car dealer, your metro city", etc. The defined search phrases will be included in the  Dealer's Agreement.

Dealer-Client monthly fees typically range from $800 to $1,800 depending on the the number of approved search phrases that are documented on pages 1 and 2, and the placement of those phrases (#1-20), with the lower number having a higher value than a higher number.